Category: Themes

Vision. Innovation. Competitiveness. Growth.

Who Owns Saudi Football?

The Al-Hilal agreement highlights a new phase in which investment, commercial management and financial sustainability increasingly accompany sporting ambition. eyesonsaudi-arabia.com Riyadh, October 1, 2026 — Understanding the direction of Saudi football requires looking beyond famous players and spectacular transfers. Behind the matches, a market is developing in which sovereign capital, corporate owners and private investors…
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How Saudi Arabia Is Rewriting Football’s Financial Map

eyesonsaudi-arabia Amsterdam, September 27, 2026 – There’s a moment every summer now when European football holds its breath. Another name gets whispered, another Saudi club is mentioned, another star quietly stops showing up to training. This year it was Tijjani Reijnders. The move stunned people not because of the fee — Al-Qadsiah paid Manchester City…
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Women driving Saudi Arabia

Saudi Women Step Into New Freedoms and Fresh Styles

How Saudi women are reshaping freedom and fashion.

Saudi Arabia Powers Ahead With Bold Energy Transition

Saudi Arabia bets big on solar, wind and green hydrogen.

Saudi Class Room

How AI Is Reshaping Classrooms Across Saudi Arabia

Smart tools are transforming how Saudi students learn.

International Center for AI Research and Ethics in Riyadh

The Classroom Without a Textbook

What Saudi Arabia’s AI Bet Reveals About the Future of Learning eyesonsaudi-arabia In September 2026, a slightly different kind of school year began across Saudi Arabia. The International Center for AI Research and Ethics in Riyadh, working with Google, opened free year-long access to Google’s Gemini AI Plus plan to university students across the Kingdom…
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AI scouting

How AI Is Reshaping Football in Saudi Arabia

From smart scouting to fan experience, AI is changing the Saudi game.

Cloud Seeding

How AI Is Helping Saudi Arabia Make It Rain

Cloud seeding gets smarter as AI reshapes Saudi skies.

Riyadh's King Fahd International Stadium

The Desert Kingdom’s Great Gamble

Inside Saudi Arabia’s Road to 2034 eyesonsaudi-arabia Amsterdam, August 29, 2026 – On a December evening in 2024, FIFA made it official: the 2034 World Cup would belong to Saudi Arabia. There was no drama in the vote — the Kingdom was the only bidder — but the decade of work that followed the announcement…
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The Kingdom Rewrites Itself

Women, Religion, and the Limits of Change Under Vision 2030 eyesonsaudi-arabia Amsterdam, August 23, 2026 – Ten years ago, a Saudi woman could not drive to work, open a bank account without a male relative’s signature, or watch a film in a public cinema — because there were no public cinemas. Today she can do…
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